3:30 PM to 4:30 PM - Sat. Nov. 5th Room 410 Track:

While other industries are currently engaging effectively with different consumer groups using different social media and digital channels, the pharmaceuticals and healthcare industry is generally viewed to be lagging.  Rigid regulatory guidelines and formal, professionally-driven communications are often cited as one of the factors why there isn’t greater online interaction by companies in this space — but are there lessons to be learned from other industries?  In this session, you will hear from experts who understand the healthcare space as well as those from outside of the industry discuss how the experiences of other industries could be applied to online health communications.

Key Points

Details Coming Soon


John La Puma
John La Puma
Founder, Chef Clinic/ ChefMD
Dakila Divina
Dakila Divina
Executive Editor, Everyday Health, Inc
Scott Monty
Head of Social Media, Ford Motor Company