12:15 PM to 1:15 PM - Sat. Nov. 5th Room 408 A Track:

Blogs are rated one of the top content marketing tactics for attracting and engaging customers but most companies fail to combine two of the most important tools for boosting traffic and reach.  This session will provide hard won insights into leveraging SEO and Social Media as key tools for blog content planning, creation and promotion from the editor of the only 3 time #1 ranked Content Marketing Blog (Junta 42), #2 Social Media Blog (Social Media Examiner), top marketing blog (Advertising Age).

Key Points

1. Plan your way into an infinite number of compelling and relevant content ideas that boost search traffic & engage readers
2. Create campaigns that incorporate blog content with other marketing tactics for extended search & social visibility
3. Promote blog content that inspires social sharing, link building and search traffic


Lee Odden
Lee Odden
CEO, TopRank Online Marketing