Arik Hanson is the principal of ACH Communications, a digital communications firm focused on fostering meaningful online interactions, driving digital relevance and building measurable growth through social channels. Arik’s client list includes larger, more well-known brands like Select Comfort and the Mall of America and local, homegrown brands like UCare, Metro Dentalcare and Feed My Starving Children. Arik’s blog, Communications Conversations (www.arikhanson.com), has received numerous industry accolades including being named “Required Reading” by PRWeek and one of “The Top 25 Blogs to Follow” by PRWeb. With more than 15 years of experience in marketing, communications and PR, Arik has played a lead role in many digital projects and online initiatives–both locally and nationally–over the last few years, including: Founding Help a PR Pro Out (HAPPO) and the first-ever Minnesota Blogger Conference. Arik’s also a regular contributor to the PR Breakfast Club, Ragan.com, Social Media Examiner, PR Daily and MinnPost.
Track: Social Media Business Summit
Session: Blogs, Bribes and Blasphemy: Engaging Influencers in a Changing World