Conference Schedule

Track: Marketing

From making sure the right people see your content, to presenting yourself in a positive light, marketing has everything to do with success. Industry professionals share the techniques that made them what they are today.

Thursday

1:30 PM to 2:30 PM - Thu. Nov. 3rd Room 518 Track: Marketing

7 Blogging Ideas That Will Brand Your Business and Make You the Voice of Your Industry

Let’s face it– Most business blogs are boring. And frankly, they’re just not telling shoppers and consumers what they really want to hear. In this session, popular speaker Marcus Sheridan will not only show 7 powerful ways by which businesses will gain huge SEO and Branding visits through content, but he’ll also take the audience to the ‘next level’ of understanding … [Read more]

Key Points

1. Lead to a huge SEO traffic spike on their website for the long haul
2. Brand the company as the industry voice
3. Lead to quicker sales cycles, larger margins, and financial peace.

Speakers

Marcus Sheridan

The Sales Lion,

2:45 PM to 3:30 PM - Thu. Nov. 3rd Room 518 Track: Marketing

LinkedIn for Social Good: Using LinkedIn to Succeed In Business While Paying it Forward

LinkedIn is the premier social media network for business. But did you know it’s also one of the best places for social good? Chuck Hester, LinkedIn Power Connector and Pay it Forward advocate, will show you how to use LinkedIn to pay it forward AND succeed in business at the same time. Author of Linking … [Read more]

Key Points

1. Learn how to use LinkedIn to Pay it Forward
2. Discover how doing social good can also be good for your business
3. Hear case studies on businesses using LinkedIn to pay it forward and develop/enhance their businesses

Speakers

Chuck Hester

Chief Connections Officer, Chuck Hester Enterprises

3:45 PM to 4:45 PM - Thu. Nov. 3rd Room 518 Track: Marketing

The New Relationship Marketing: How To Build A Large, Loyal and Profitable Network Using the Social Web

Businesses often get caught up in searching for the most effective ways to market on the top social networking platforms. But relationship marketing transcends the medium; there are timeless principles that work regardless of how fast the technology changes. Everything you do (and don’t do) sends a message to the customer. When you can blend … [Read more]

Key Points

1. How to become a significant center of influence for your customers and prospects.
2. The unspoken rules of online etiquette—and the common turnoffs that drive customers and potential partners away.
3. The unique culture of Facebook, Twitter, Google+ and other popular online platforms and what you need to know to succeed. Exactly what you can automate and delegate to build your social media persona, yet still retain the personal touch.