Track: Social Health
Sponsored by: Johnson & Johnson
Through the use of social media and digital technologies, patients, physicians, nurses and caregivers are obtaining information, sharing data and connecting with other like-minded individuals to help them make informed decisions that impact health outcomes. At the 2011 Social Health Track at the BlogWorld and New Media Conference in Los Angeles, organizers will bring together e-patient advocates, healthcare professionals, caregivers, healthcare providers and manufacturers to share insights, best practices and to discuss how digital approaches and social networking can be better used by patients and professionals to improve healthcare. Sessions in this focused track are for people who are interested in how the social web can be used to positively impact society, from members of the social health community (e-patients, e-doctors, online nurses and members of industry, etc.) to those interested in the effective application of digital and online technologies for change.
Learn more about what activities, programs and behaviors that companies can exhibit to interact effectively and responsibly with different online patients and patient communities.
1. Hear more directly from e-patient advocates about what is working, and what is not.
2. Learn about the primary behaviors and offerings companies can provide
3. Understand more about the expectations that e-patients have when interacting with companies online
Can social interaction and technology spread good health? Could they be a crucial factor for reversing dangerous health trends? And what is the impact of investing in health from a corporate standpoint? This talk will provide insight derived from a 12-country, 15,000-person survey on health attitudes and trends. It will explore the evolving definition of … [Read more]
1. Evolving definitions of health
2. Digital and social motivators of health
3. Corporate imperative/opportunity for engaging in health
STOP being afraid of HIPAA regulations when you blog, tweet, or podcast! Staying on the good side of HIPAA is easy, all it takes is a little common sense and a few practical guidelines. In this session, top nursing bloggers and podcasters will share their tips for producing HIPAA-friendly blogs, podcasts and social media posts.
1. Your content, your control.
2. Fear stifles creativity; don't be afraid.
3. Have fun, stay professional.
Digital applications and different online tools are being developed at a rapid rate and hold great promise as a means to change behaviors to improve health. In this session you will learn more about the kinds of tools that are being developed, and what opportunities and promise they may hold as a means to change … [Read more]
1. Learn more about how such applications take into account the needs of both the health care professional and the patients
2. Hear more about the barriers that may limit their widespread adaptation
3. Learn more about the components required for behavioral change
Within the US, companies that make and sell prescription pharmaceuticals and medical devices operate under strict rules that govern how they communicate information about their products publicly. These rules make it difficult for companies to interact using different social media platforms, and restrict their ability to engage in a way that patients and professionals now … [Read more]
1. Learn how the pharmaceutical industry, agencies, and patient groups can work together to find solutions to foster and drive health innovation online.
2. Hear the story how an entrepreneur built a patient community based on his personal needs as an e-patient and his perspective as a software developer, blogger, and health 2.0 entrepreneur today.
3. Hear from a visionary creative thought leader how agencies can pull their clients (and the industry) into the connected health generation through social, gamification, and mobile.
As more and more patients turn online for health information, physicians have an opportunity to use different social media and digital tools as a means to provide information, guidance and perspectives that can inform healthcare decision-making. In this session, you will learn more about some approaches that different online physicians and professionals are using to … [Read more]
Details Coming Soon
You are invited to attend and engage in an interactive session involving physicians, patients, caregivers and members of industry as they discuss the opportunities and challenges of providing health information through different online platforms. Through this informal discussion, we hope to capture a sense of the current environment and the future promises of digital communications … [Read more]
Details Coming Soon
While other industries are currently engaging effectively with different consumer groups using different social media and digital channels, the pharmaceuticals and healthcare industry is generally viewed to be lagging. Rigid regulatory guidelines and formal, professionally-driven communications are often cited as one of the factors why there isn’t greater online interaction by companies in this space … [Read more]
Details Coming Soon