Conference Schedule

Track: Type A Parent

The Type-A Parent track will feature sessions geared at helping the parent blogger learn, grow as a business and build their online presence. Type-A Parent is an online hub for digital moms and dads. The track is an extension of Type-A Parent Conference, in its fourth year for its upcoming conference in 2012. The term Type-A has become synonymous with power parent blogger and social media influencer. The track will feature the outstanding sessions and speakers that both Type-A and BlogWorld have become renowned for offering attendees.

Thursday


No sessions scheduled

Friday


1:45 PM to 2:45 PM - Fri. Nov. 4th Room 515 B Track:

Details Coming Soon

Key Points

1. The multiple tiers monetization … from small ad buys to larger pay-per-post partnerships to grander spokesperson/brand representation relationships
2. What it takes to work successfully with agencies, their clients and build fruitful two-way relationships that can be monetized
3. Examples of brands that have worked successfully with parent bloggers and what they did to make it work

Speakers

Stefania Pomponi Butler
Stefania Pomponi Butler
Founder/Principal, Clever Girls Collective, Inc.
Sarah Pinnex
Sarah Pinnix
Publisher/Blogger, Real Life Blog and High Country Mom Squad (Boone NC)
Adam_Keats
Adam Keats
SVP, Digital Communications , Weber Shandwick
1:45 PM to 2:45 PM - Fri. Nov. 4th Room 515 A Track:

Find out about the most common parent blog design mistakes, with an explanation of why they are mistakes that turn off visitors as well as concrete steps to fix those issues on your own blog. The audience will walk away with clear steps to make their blogs more visually attractive and user friendly.

Key Points

1. Understand how visitors scan your page so you can create a design that highlights your key content.
2. Learn the importance of navigation and how you can lead readers to your best content.
3. Learn how to help your readers share your content easily.
4. Learn how to design your site for mobility.

Speakers

Melanie_Nelson
Melanie Nelson
Social Media Consultant, Owner, BloggingBasics101.com
Brittany_Vanderlinden
Brittany Van der Linden
Blogger, Mommy Words
3:00 PM to 3:45 PM - Fri. Nov. 4th Room 515 A Track:

Parent blogs often include sharing details of our personal lives, but what happens when life gets a little too exposed? Four bloggers who have dealt with everything from health issues and trolls to personal and political debates will share tips and takeaways on how to cope, how to set boundaries, and how to deal when … [Read more]

Key Points

1. The truth that there is no criticism-free condition.
2. Teaching how to get past compassion fatigue to keep interest in the very personal.
3. When people read every facet of your life, how do you maintain the distance between yourself and your readership?

Speakers

Erin_Kotecki_Vest
Erin Kotecki Vest
Social Media Strategist, BlogHer
Anissa_Mayhew
Anissa Mayhew
Owner, Slightly Bent Productions
Cecily_Kellogg1
Cecily Kellogg
Writer, Blogger, Social Strategist
3:00 PM to 3:45 PM - Fri. Nov. 4th Room 515 B Track:

 If you’ve ever thought about delving into vlogging, but were intimidated by it or just didn’t know how to start, two seasoned parent vloggers will offer this basic session to get started.

Key Points

Details Coming Soon

Speakers

Jenny_Ingram1
Jenny Ingram
Founder, Jenny on the Spot
Clay Nichols - Photo
Clay Nichols
Co-founder and Chief Creative Officer, DadLabs.com
4:00 PM to 5:00 PM - Fri. Nov. 4th Room 515 A Track:

Learn from two “moms” how we get it done, both professionally and with the high level of content we produce for multiple websites. We each have four children, and one of us is currently expecting her fifth. But we don’t accept any excuses from ourselves as we manage our hectic schedules. Get tips for business … [Read more]

Key Points

1. How to manage your time effectively to accomplish the most amount of work in the least amount of time.
2. How to juggle your role as mother with need for professionalism when working with clients, sponsors and others while blogging.
3. Tools for maximizing your time and increasing productivity – our must-have resources for "getting it all done".

Speakers

IMG_5518
Angela England
Freelance Writer and Professional Blogger , Angela England
4:00 PM to 5:00 PM - Fri. Nov. 4th Room 515 B Track:

Two long-time and established podcasters will share tips on getting started with podcasting, where to broadcast, developing a podcast theme and regular guests and topics, and building an audience.

Key Points

1. Starting your own podcast: Choosing a theme and topics, where to broadcast, and what equipment to use.
2. How to find guests to interview and how to conduct an interview
3. How to market your podcast and build an audience

Speakers

Tamara_Walker1
Tamara Walker
Founder, MomRN.com, Host, Ask MomRN Show

Saturday


12:15 PM to 1:15 PM - Sat. Nov. 5th Room 515 A Track:

Details Coming Soon

Key Points

Details Coming Soon

Speakers

Kevin_Metzger1
Kevin Metzger
The DADvocate ,
Ron_Mattocks
Ron Mattocks
Author / Social Media Professional,
Jim_Lin
Jim Lin
Blogger, busydadblog.com
12:15 PM to 1:15 PM - Sat. Nov. 5th Room 515 B Track:

This is a hands on session where bloggers can learn how to keep their life private while still maintaining intimacy with their audience. It will cover registering your site, deciding to use your name, privacy via social networks like Facebook and Twitter, safety with location-based services, turning private moments into universal stories and management of … [Read more]

Key Points

1. It is possible to talk about your life experiences without exposing everyone around you.
2. How to create layers around your location without losing authenticity.
3. Know what information to provide your community.

Speakers

Jessica_Gottlieb
Jessica Gottlieb
Blogger , JessicaGottlieb.com
3:30 PM to 4:30 PM - Sat. Nov. 5th Room 515 B Track:

There’s no question that brands and agencies are looking to reach not only the online mom, but the entire digital family. What are the best strategies to connect with this growing market, and how do mom and dad bloggers approach their unique audiences differently when representing companies?  Hear from four of today’s top parenting bloggers: … [Read more]

Key Points

1. Key differences in marketing via dad blogs and mom blogs including differences in audience and style
2. Specific marketing strategies to reach not only the digital family as a whole, but each component: mom, dad, children
3. Examples of what works and what doesn't based on past case studies from the panel participants including how brands can best connect with parenting bloggers.

Speakers

Janice Croze
Janice Croze
Co-Founder , 5 Minutes for Mom
Amy Lupold Bair
Amy Lupold Bair
Owner , Resourceful Mommy Media, LLC
Adam_Cohen1
Adam Cohen
CEO , DaDa Rocks
3:30 PM to 4:30 PM - Sat. Nov. 5th Room 515 A Track:

Details Coming Soon

Key Points

Details Coming Soon

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