Blogging

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Blogging Spotlight

Blogging Spotlight

Did you know there are more than 181 million blogs around the world?* So, how do you stand out when there’s so much competition out there? Well, to succeed in any industry, you have to know the latest information, tools, and resources so you can make your mark. We’ve assembled experts from the blogging community who are prepared to share their best tips for creating better content, growing your audience and distribution, and monetizing your blog. Whether you’re just starting out, looking to take your blog to the next level, or are in search of some quality networking, joining the blogging community at BlogWorld will offer the solutions you need.

* Source: NM Incite.

Featured Speakers

Amy Lupold Bair Dave Copeland

Chris Garrett

Chris Garrett is an online marketing consultant, coach, teacher and all-round web geek. He helps bloggers, consultants, freelancers, authors, coaches and speakers to grow their business by attracting and serving engaged audiences of people who know, like and trust them.

Amy Luphold Bair

Amy Lupold Bair, blogger, social media marketer, and mom, is the founder of Resourceful Mommy Media.  In 2008, Amy burst onto the social media scene inventing the Twitter Party – a hashtagged social event catering to the needs of clients ranging from start-ups to nationally recognized brands.  Developing from her own successful relationships with agencies and brands, Amy developed a network for fellow bloggers in early 2009.  The Global Influence Network has grown to include over 1,500 bloggers.  If you would like just a small dose of Amy, she’s always available in 140 characters or less at @ResourcefulMom on Twitter.

Dave Copeland

Dave Copeland is an award-winning journalist and author who also teaches writing and journalism in the English and Communication Studies Departments at Bridgewater State University in Massachusetts. Copeland specifically focuses on writing for online audiences and advanced online reporting techniques. His 2007 book, “Blood & Volume: Inside New York’s Israeli Mafia” marked the first time a journalist gained inside access to the brutal crime syndicate.

 

Blogging Sessions

Blogging at Microsoft: How the Hotmail team does it

Galileo Vieira

It’s hard to reach Hotmail’s over 350 million active users with all the news and product releases the team pushes out. Our official blog has become our main channel for communicating out all the news. But it’s a team effort and there are rules to be followed. In this session we’ll give the audience a … [Read more]

Bloggers Riding the Line: Maintaining Credibility with Your Audience while Working with Brands

Helena Stone, Amy Oztan, Shani Higgins

Working with brands is a great way for bloggers to make money, broaden their exposure, and gain professional recognition.  But can bloggers maintain their credibility with their audience while working with a company whose primary interest is promoting a product?  In a word, yes.  But it takes perseverance and a willingness to ride and hold … [Read more]

Making Money… New Advertising Opportunities for Website Monetization

Manny Puentes

Manny Puentes will discuss recent evolutions in online advertising – including the technologies and the advertising formats – that are helping online publishers to better monetize their websites. Manny will outline the current use of ad networks and “daisy chains” to optimize CPMs and fill rates, then transition to newer tools such as real-time bidding … [Read more]

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Blogging Speakers

Some of the most successful and knowledgeable bloggers on the Web will be at this year’s conference to share their tips, advice, and insights with you! Their sessions will give you the tools and resources you need to take your blog to the next level. Want to reach your blogging goals? These speakers will help you get there.

Aaron Strout

Aaron Strout (Head of Location Based Marketing , WCG )

Track: Mobile

Session: What is Really Working in Mobile Marketing Today?

Adam Keats

Adam Keats (Senior Vice President , Weber Shandwick )

Track: Business of Blogging

Session: Win Win: Partnering with Agencies for Fun and Profit

Ali Luke

Ali Luke (Writer and Writing Coach, Aliventures)

Track: Content Creation

Session: Four Simple Steps for Editing Your Own Writing

Amy Porterfield

Amy Porterfield (Social Media Trainer & Consultant , Amy Porterfield, Inc. )

Track: Workshops

Session: Facebook Marketing: How to Create More Engagement and Monetize your Facebook Efforts

Andraz Tori

Andraz Tori (CTO/Co-Founder , Zemanta, Inc )

Track: Content Creation

Session: Future of Content Creation: What is Next?

Anne Hogan

Anne Hogan (Emerging Media Specialist , The Humane Society of the United States )

Track: Business of Blogging

Session: Building a Blogger Outreach Program

Christopher Kenneally

Christopher Kenneally (Director, Author Relations, Copyright Clearance Center)

Track: Content Creation

Session: The Challenges of Copyright in the Digital Age

Constance Mettler

Constance Mettler (Publisher , ArtFairCalendar.com )

Track: Monetization

Session: Making Money from Your Favorite Niche Market

Curtis Silver

Curtis Silver (Writer , Wired.com / Technorati.com / Gunnar Optiks )

Track: Workshops

Session: Social Media Badger Theory: How to Find Success Through Fearlessness

David Copeland

Dave Copeland (Journalism and Writing Professor , Bridgewater State University )

Track: Content Creation

Session: Reporting for Bloggers

David Murray

David Murray (Director, Social Media , Moncur Associates )

Track: Content Creation

Session: 10 Steps to Build Your Business Through Your Content

Debba Haupert

Debba Haupert (Owner , Girlfriendology LLC )

Track: Community

Session: The 7 Don'ts for Online Community Managers

Dino Dogan

Dino Dogan (Chief Gardener in Charge , Triberr )

Track: Community

Session: How To Build a Community of Fanatics

Erik Deckers

Erik Deckers (VP of Creative Services , Professional Blog Service )

Track: Content Creation

Session: 10 Professional Writing Secrets to Create Killer Content

Galileo Vieira

Galileo Vieira (Sr. Product Marketing Manager , Microsoft Hotmail )

Track: Business of Blogging

Session: Blogging at Microsoft: How the Hotmail team does it

Greg Cargill

Greg Cargill (VP of Client Services for Social & Media , Blitz )

Track: Business of Blogging

Session: What Makes Big Brands Spend Money on Your Blog

Jake Dobkin

Jake Dobkin (Publisher , Gothamist)

Track: Business of Blogging

Session: How to Grow a Local Blog Network

Jay Baer

Jay Baer (President , Convince & Convert )

Track: Business of Blogging

Session: 12 Imperative Must-Dos for the Serious Blogger

Jeff Hasen

Jeff Hasen (Chief Marketing Officer , Hipcricket )

Track: Mobile

Session: What is Really Working in Mobile Marketing Today?

Jenny Lawson

Jennifer Lawson (Czar , Bloggess Ventures )

Track: Keynotes

Session: New Media LIVE!

Jim Kukral

Jim Kukral (CEO , Digital Book Launch )

Track: Publishing

Session: Should I Self-Publish Or Get A Book Deal?

Keenan Cahill

Keenan Cahill (Talent , Rise Management Group )

Track: Platforms and Apps

Session: The Recipes to Build Your Influence

Kelby Carr

Kelby Carr (CEO , Type-A Parent )

Track: Workshops

Session: Pinterest for Fun and Profit

Kyeli Smith

Kyeli Smith (Co-Leader , Connection Revolution )

Track: Content Creation

Session: How Your Blog Can Change the World

LaShanda Henry

LaShanda Henry (Web Designer, Blogger, Internet Marketing Coach, SistaSense )

Track: Business of Blogging

Session: Blogging for Business: How to turn Your Blog into a PR Marketing Machine

Lauren Vargas

Lauren Vargas (Community Management Strategist , Aetna )

Track: Community

Session: Building Your Community Management Toolkit

Manny Puentes

Manny Puentes (SVP Technology at FMP | CTO at Lijit Networks , Federated Media Publishing | Lijit Networks )

Track: Monetization

Session: Making Money… New Advertising Opportunities for Website Monetization

Marcy Massura

Marcy Massura (Digital Strategist & Community Manager , Weber Shandwick )

Track: Business of Blogging

Session: Win Win: Partnering with Agencies for Fun and Profit

Marty Coleman

Marty Coleman (Founder , Napkin Dad Publishing )

Track: Content Creation

Session: Overcoming Content Procrastination Start to Finish

Missy Ward

Missy Ward (Co-Founder & President , Affiliate Summit Inc.)

Track: Monetization

Session: Make Money With Your Blog Using Affiliate Marketing

Nate Riggs

Nate Riggs (Director of Social Business , The Karcher Group )

Track: Content Creation

Session: The Art of Blogging: Mastering the List Post

Pace Smith

Pace Smith (Co-Leader , Connection Revolution )

Track: Content Creation

Session: How Your Blog Can Change the World

Rob Ludlow

Rob Ludlow (Owner , Ludlow Concepts, Inc. )

Track: Community

Session: How to Attract Members to Your Online Community

Shane Snow

Shane Snow (Cofounder , Contently )

Track: Content Creation

Session: Future of Content Creation: What is Next?

Steve Coulson

Steve Coulson (Partner, Creative Director, Campfire )

Track: Business of Blogging

Session: Using Photography to Make Your Content More Engaging

Tim Hayden

Tim Hayden (Co-Founder/CMO , 44Doors )

Track: Mobile

Session: What is Really Working in Mobile Marketing Today?

Tom Martin

Tom Martin (Founder , Converse Digital )

Track: Mobile

Session: What is Really Working in Mobile Marketing Today?

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{tab=All Blogging Sessions}

Blogging Sessions

As a blogger, we know that you need to hone your craft to succeed in today’s competitive online world. To help you be your best, we’ve developed a comprehensive curriculum focused on helping bloggers succeed. These information-packed sessions will show you how to grow your audience, develop and distribute your content, and monetize your efforts. Whether you’re new to blogging or have been at it for years, we guarantee that you’ll learn something new at our sessions and enjoy great networking with other bloggers! Check out our session list below to learn more about this year’s amazing blogging track:

Blogging at Microsoft: How the Hotmail team does it

Galileo Vieira

It’s hard to reach Hotmail’s over 350 million active users with all the news and product releases the team pushes out. Our official blog has become our main channel for communicating out all the news. But it’s a team effort and there are rules to be followed. In this session we’ll give the audience a … [Read more]

Bloggers Riding the Line: Maintaining Credibility with Your Audience while Working with Brands

Helena Stone, Amy Oztan, Shani Higgins

Working with brands is a great way for bloggers to make money, broaden their exposure, and gain professional recognition.  But can bloggers maintain their credibility with their audience while working with a company whose primary interest is promoting a product?  In a word, yes.  But it takes perseverance and a willingness to ride and hold … [Read more]

Making Money… New Advertising Opportunities for Website Monetization

Manny Puentes

Manny Puentes will discuss recent evolutions in online advertising – including the technologies and the advertising formats – that are helping online publishers to better monetize their websites. Manny will outline the current use of ad networks and “daisy chains” to optimize CPMs and fill rates, then transition to newer tools such as real-time bidding … [Read more]

The Recipes to Build Your Influence

Keenan Cahill, Fred Montagnon, Jason Falls

We asked 5 000 socially influencial people around the world, how they built their influence on the internet. For the first time, we’ll share the conclusions of our study to help you understand with concrete input what it is you need to do to increase your influence in 2012.

Break all the rules: How to turn your passion into a multi-million dollar business

Ross Borden

Turning traffic into dollars and transitioning from a blogging platform to a business that generates real revenue is extremely difficult. BUT, by focusing on the right things, it IS possible to turn what you love doing on the Web into a serious business. This talk will cover: – Why most traditional advertising and affiliate models … [Read more]

Disruptive Publishing & Book Marketing With Social Media

Jonathan Fields

How to marry social & interest graphs with digital publishing to creative disruptive publishing models, next-generation book marketing campaigns and mass-opportunities for authors and publishers willing to embrace this powerful evolution.

The State of Online Conversations on the Social Web: Survey Results and Panel Discussion

Jeffrey Minch, Fred Wilson, Arnold Waldstein, William Mougayar

Social Interactions and Online Commenting are arguably the highest forms of social engagement. They often result in creating or enhancing relationships with new or existing contacts, as well as nurturing vibrant online communities around blogs and web content. In the first part of this session, William Mougayar, CEO of Engagio will disclose the results of … [Read more]

The Social Habit 2012: How Americans Really Use Social Media

Tom Webster

Join Edison Research VP of Strategy Tom Webster as he presents the premiere of The Social Habit 2012, the latest in Edison’s series of reports on how Americans use Social Media. Attendees will not only learn the latest research on social media platforms and behaviors, but Tom will also walk through some actionable insights and … [Read more]

Smartphones, Smarter Users – The Who,When,What of the Mobile Consumer

Simon Salt

To what extent are people addicted to their smartphones and tablets? As marketers, we think we know the answers, but do we really? If you want to know what mobile users think about mobile ads, parenting children with mobile devices, and how much your app is worth to them, this is the session for you. … [Read more]

How to Grow a Local Blog Network

Jake Dobkin

Jake will discuss the current landscape of local and hyperlocal content sites, as well as some lessons he’s learned from 10 years of operating the Gothamist network of sites. He’ll take questions from the audience about the business of local blogging.

Let’s Make Some Mobile Happen! (ACTIONABLE Steps to Making Your Content Mobile)

Sara Santiago

So, you get it now. You have to make your content mobile, but HOW? Sara Santiago will go through the *actual* steps you need to take to support the mobile devices that your readers are using today. Whether you have a WordPress, Blogger, Movable Type, Drupal, or other type of blog, Sara will show you … [Read more]

Using Photography to Make Your Content More Engaging

CC Chapman, Steve Coulson, Jane Quigley

Hear from photographers who also work with clients to use photography to make their initiatives more successful.

From Zero to 5 Million Page Views in 3 Months Using Creative Lead Generation In WordPress

Syed Balkhi

Lead Generation is crucial for any sort of monetization when it comes to blogs or service businesses. WordPress is the most popular platform being utilized by bloggers and small businesses. There are hidden tools and tricks that you can use to do lead generation in WordPress whether it is building an email list or collecting … [Read more]

How to Distribute Your Content at Scale

Yaron Galai

“If you wrote a blog And no one came to read it Did you write a blog?” You have great content but how valuable is it if no one knows about it? Knowing how to get it discovered is just as important as quality content. Drawing from content consumption data from hundreds of premium publisher … [Read more]

Mastering LinkedIn Marketing for Blogging Success

Stephanie Sammons

Are you aware of the depth and breadth of opportunities for leveraging your blog to grow influence and expand your reach on LinkedIn? Most people are just scratching the surface of this active, affluent, 150 million (and growing) professional network. In this session, LinkedIn and business blogging expert Stephanie Sammons will teach you how to … [Read more]

Link Building: The Best Marketing Strategy You’ve Never Heard of

Alison Groves

Everyone always asks, “How can I rank #1 in Google for X?” While Google changes their algorithm almost too frequently to keep up with, there is one constant of internet marketing: link building. Building links will not only help you perform better in the search engines, but also bring more attention to your site. Link … [Read more]

Blogging for The Media: Catapult Yourself by Becoming a Blogger for Major News Organizations

Jabez LeBret

Discover the simple steps you can take to break into big media outlets as a regular contributor. Increase your exposure, establish your credibility, and get access to the people you want to interview…all the while leading to more success and bigger pay days for you. From a casual blogger to the weekly contributor for NBC … [Read more]

Blogging for Business: How to turn Your Blog into a PR Marketing Machine

LaShanda Henry

While most entrepreneurs and small business owners know they need to use their blog as an online marketing tool, the why and the how of this equation still remains a mystery. In this session, internet entrepreneur LaShanda Henry will help you better understand why blogs are vital marketing tools and how they can help you … [Read more]

The Challenges of Copyright in the Digital Age

Christopher Kenneally

The Challenges of Copyright in the Digital Age If you’ve ever been puzzled by copyright questions, don’t miss this opportunity to learn about copyright and expand understanding of your rights and responsibilities when it comes to intellectual property. This presentation will include: • The basics of copyright law • What is – and what is … [Read more]

15 Blog Optimization Secrets of the Top Media Companies

Frederick Townes

This session will provide practical tips for making progress with your blog / site today. The intersection of the following types of optimization will be reviewed in a cohesive manner helping you to kill multiple birds with one stone, no silver bullets, but actionable insight. Topics include: conversion rate optimization, social media optimization, search engine … [Read more]

How to Build a 7 Figure Online Lifestyle Business (by doing the opposite of what you think)

Lewis Howes

This will show the step by step approach to building a 7 figure business that you love all while giving you the time, energy, and flexibility to live the lifestyle you’ve always wanted.

Social Media Badger Theory: How to Find Success Through Fearlessness

Curtis Silver

This presentation is about how to be yourself – completely – and still find success, whether it be monetary or social swagger. All of us on this panel are successful in blogging and writing because we are ourselves. We are controversial, very open and brutally honest. None of us try to court PR firms. That … [Read more]

The 7 Don’ts for Online Community Managers

Debba Haupert

What they DON’T tell you in Online Community Manager School! Sometimes we need to look at things from the other side – of all the things we shouldn’t do, or new ways to look at the tasks we have to master to be a sane and successful Online Community Manager. We’ll share lessons learned when … [Read more]

How to Attract Members to Your Online Community

Rob Ludlow, Scott Fox, David Risley, Lynette Young

Online forums and communities are nothing without active members.  But attracting and engaging new members is a challenge in today’s ADD online world.  Our panel of community rock stars comes to your rescue by sharing their top advice for recruiting, maintaining, and monetizing audiences online.    We’ll discuss the practical and inexpensive social media, community … [Read more]

8 Proven Membership Models: How To Quickly Go From Sporadic Sales To Recurring Revenue

Stu McLaren

Selling any “one-off” product is tough. You struggle just to make a sale and then, you wait and hope. Will that customer return? Will they buy more in the future? I have good news… there is an easier (and more profitable) way to monetize your content. The sales are more predictable, the business model is … [Read more]

The Art of Writing Epic Sh*t: How to Create Content that Blows Minds and Attracts a Crowd

Corbett Barr

If you’re looking for the same ineffective / unimaginative / played-out tips on using social media more effectively, this session isn’t for you. Learning promotional tactics is not the key to building a bigger audience. Becoming a better Twitter user won’t magically make your business successful. Building a raving audience online all starts with writing … [Read more]

10 Professional Writing Secrets to Create Killer Content

Erik Deckers

This session will show bloggers how to create outstanding written content, rather than relying on keyword-laden schlock and hoping the Google gods will be appeased. We will learn how professional writing techniques — including copywriting, fiction, journalism, and even poetry — can win readers, get them to share your content, and even write about it … [Read more]

Building your Blogs Audience and Becoming an Expert with Major Press

Jaime Tardy

Build credibility and gain traffic by being featured in major media outlets. I’ll illustrate the strategies and techniques I used to land my face on Yahoo’s homepage twice in my very first year of blogging. Plus I’ll teach you how to prepare for press, leverage the press you do get, and what NOT to do!

Enhanced eBooks for Web Series

Tim Street

You’ve posted your web series online but you haven’t made any money. Have you thought about creatively repackaging your web series into an enhanced eBook?

How To Build a Community of Fanatics

Dino Dogan

In this session I will present the 6 factors that have been instrumental in me building online communities of fanatics, repeatedly. These fundamental principles can be applied to any platform, service, brand, company or person. People want, even need, something to be fanatical about, be it a football team, favorite celeb, or a product. I … [Read more]

How to Build a Successful Blog and Brand While Working a Full Time Job

Craig Jarrow

Almost all professional bloggers start their site while working a day job. However, the demands of daily life, especially your primary employment can be overwhelming while you are trying to start your online site. This session will discuss some of the strategies, pitfalls, and tools of running your blog while still working a day job.

How Your Blog Can Change the World

Kyeli Smith, Pace Smith

As a blogger, you often feel adrift in a sea of noise. With the millions of blogs out there, how can one more make a difference? How can your blog change the world? By spreading ideas. To spread ideas, you’ve got to choose to Go Big or Go Deep, get into people’s Monkeyspheres, and use … [Read more]

What Makes Big Brands Spend Money on Your Blog

Greg Cargill

Every blogger wants to make a full time living from their blog. The key is to know what your “paying customers”, aka big brands, are looking for in order to spend money with you. In this session you will learn the 10 best ways other than high traffic to have a blog that large brands … [Read more]

Defuse The Time Bomb: How To Generate Income From Your Blog When Time is Running Out

Russ Henneberry

I walked out of my job in early 2009 with a pink slip and a prayer. The following day I started a blog. But time was running out. The time bomb was ticking. I had two children, a rapidly evaporating bank account and a failing blog. Should I study methods for getting more comments? Should … [Read more]

Making Money from Your Favorite Niche Market

Constance Mettler, Lou Mongello, Scott Fox, Pat Flynn

Your niche hobbies and personal interests offer profitable and fun online business opportunities IF you know how to monetize them. Our panel of entrepreneur success stories shares the innovative strategies they use to make real money from surprising audience niches like remote-controlled airplanes, Disney World, art fairs, and more. Each panelist represents a different niche … [Read more]

Should I Self-Publish Or Get A Book Deal?

Scott Stratten, Jim Kukral

Come and listen to authors battle it out with their opinions on traditional publishing vs. self-publishing. This spirited session will present both sides of the argument to the future of publishing.

Blog Monetization Overview: What Are Your Options To Make Money With A Blog?

David Risley

There are a lot of ways to make money with a blog. Advertising might be the most obvious, but there are many more. And understanding your opportunities is VERY important to figuring out your way forward. This session is an overview of your options for monetizing your blog. We’ll cover 11 different ways to make … [Read more]

10 Critical Business Blogging and Content Mistakes That Are Killing Profits and Brand Growth Worldwide

Marcus Sheridan

Although many businesses have finally seen the light when it comes to the power of blogging and content marketing to grow their brand and increase sales, most are still doing it wrong. In this fun and furiously fast-paced session, passionate speaker Marcus Sheridan of The Sales Lion will discuss the major mistakes he sees businesses … [Read more]

Make Money With Your Blog Using Affiliate Marketing

Missy Ward

If you’re part the growing movement of blogger-entrepreneurs or simply want to find a way to subsidize your hobby; long-time affiliate marketer, Missy Ward will provide you with proven tactics to monetize your blog using affiliate marketing — without compromising your integrity, or crippling your traffic.

The Art of Blogging: Mastering the List Post

Nate Riggs

Who doesn’t like a good list these days?  The truth is, using list posts as a tactic in your blogging style arsenal is one of the most effective ways to rengage your existing readers while attracting attention from new potential subscribers.   Creating and publishing lists of resources, tools, people or even other blogs can … [Read more]

Affiliate Marketing the SMART Way: Stop Hoping and Start Earning

Pat Flynn

Successful affiliate marketing is more than just throwing up links on a blog post or in an email broadcast and hoping for the best.   It’s all about how you present your affiliate offers to your audience – making them feel extremely comfortable about making a purchase through you like it was a product of … [Read more]

What is Really Working in Mobile Marketing Today?

Tim Hayden, Tom Martin, Jeff Hasen, Aaron Strout

Text Marketing what’s spam and what isn’t when text, what text best practices case study of success — something unique worst practices QR Code Marketing what are the real scan rates who’s scanning Case Studies of successes stories Case Studies of real failures LBS is LBS marketing for real or was it just a blip? … [Read more]

Crossing the Bridge: No Bullshit Guide to Mobile

Jason Falls

What are the real stats mobile penetration by platform (iphone, BB, android, etc) usage stats – what are folks doing Shiny Object Technologies NFC, QR, AR Predictions What’s gonna happen in 2012/13 What should you be doing in Mobile What should you watch but not feel immediate sense of urgency to jump on today

Facebook Marketing: How to Create More Engagement and Monetize your Facebook Efforts

Amy Porterfield

Getting your Facebook fans genuinely invested in the conversation is no easy task. There’s a fine line between wasting time on Facebook and turning your community into a lucrative sales funnel. You do this by investing your time and resources into understanding your Fans’ needs, solving their problems and meeting their needs in your own … [Read more]

How to Wring Results From Your Blog Using Social Triggers

Derek Halpern

Creating a blog is easy, but building one that attracts leads and makes sales? That takes some finesse, and now you can learn all about it during this presentation by the expert marketer Derek Halpern, the founder of Social Triggers.

Laughing All The Way To The Bank: How To Drive Viral Traffic With Humor

David Bizianes, Jordan Cooper

You’ve heard the expression “laughter is contagious”, right? Well, that’s not only true in person, but even more so online. There is no other single style of content that gets shared more often or far-reaching than humor.  From photos, personal tales, infographics, video sketches, top ten lists and everything else in between, this session will … [Read more]

Overcoming Content Procrastination Start to Finish

Marty Coleman

Using the metaphor of running races of varying distances and combining it with the inspiring Napkin Dad Story I will explain how anyone, the person just starting a blog or long time veteran, can set themselves up for content creation success in the short and long term.  Areas of effort familiar to runners are also … [Read more]

50 Content Creation Ideas: You will Never Suffer from Bloggers Block Again!

Rich Brooks

Have you ever stared at your empty blog post and said, “I don’t know what to blog about?”  Never again!  In this fast-paced session we’ll look at 50–count ‘em 50!–resources, websites, and ideas so that you’ll always have fresh, compelling content to attract new visitors and engage readers at your blog.  Bonus! You can use … [Read more]

Win Win: Partnering with Agencies for Fun and Profit

Adam Keats, Marcy Massura

Whether you’re a food blogger, car blogger, parenting blogger, or just love sharing with your audience, brands can add value to your blogging. With the right connections, you can forge mutually beneficial relationships with agencies and brands. A solid working partnership with a digital agency can connect you to a wealth of information, products and … [Read more]

Future of Content Creation: What is Next?

Shane Snow, Andraz Tori

Join Andraz Tori of Zemanta and Shane Snow as they discuss future trends of content creation and how that will affect bloggers and content creators as well as brands in 2012 and beyond.

Building Your Community Management Toolkit

Lauren Vargas

There’s a lot energy being focused on tools to implement community objectives and strategies, but we forget the human element: the enterprise that needs to be educated and the teams who carry out these lofty plans. The path to social media/community integration won’t always be smooth or immediate, but the key to making the transition … [Read more]

Who is Behind the Company Logo? How to Humanize Your Brand Through Building Community

Jenna Langer

Community building is much more than posting regular updates to a Twitter account and Facebook fan page. Brands that are successful with social media and community understand that real people need to be interacting with their audiences in an authentic, helpful manner. Through case studies, personal experience, and stories from other bloggers, you’ll see how … [Read more]

Four Simple Steps for Editing Your Own Writing

Ali Luke

We’ll be covering good editing practices for bloggers, concentrating on blog posts and pages, and also touching on longer forms of content such as ebooks. The four key steps we’ll go through are: (i) reading through your piece and making notes; (ii) editing the “big picture” (overall structure and content); (iii) editing the details (sentences … [Read more]

Marketing to Digital Parents: Rules of Engagement for Bloggers and Brands

Amy Lupold Bair

It’s 2012 and the entire world has gone digital with online parents leading the charge.  Every decision from what milk to buy to what vacation to take begins online.  What are the best strategies to connect with this growing market, and how do mom and dad bloggers approach their unique audiences differently when representing companies? … [Read more]

Pinterest for Fun and Profit

Kelby Carr

Pinterest is a new social network, but its growth has been explosive this year. It has already wedged its way into the top 10 list for traffic among social networks, and it has gotten coverage by big media outlets like Time and Wall Street Journal. It might be beautiful and addictive, but it is also … [Read more]

Broke, Burnt-out, and Busted: How to Find Your Sweet Spot in Blogging and Business

Adam Baker

Blogging for business comes down to one challenge: finding what problem you can solve for your readers. That can be tough, unless you look at the intersection of three areas:      What they’re passionate about.     What they’re talented at.     What customers will pay for.  If they’re passionate and talented, but … [Read more]

12 Imperative Must-Dos for the Serious Blogger

Jay Baer

If your blog shares your deepest, darkest secrets about your passion for Jersey Shore or troll head dolls, this is not the session for you. This is the session for serious bloggers who want their online musings to play a meaningful role in their business.  Join Jay Baer in a practical, focused, advice-filled session filled … [Read more]

Taking The World’s Stage: Women Using Social Media

Lynette Young

From young women entering the work force to creative women entrepreneurs and established women in top-tier corporate positions, women are smart — really smart. The technology to use social media platforms may be a hurdle, but what truly keeps women from fully using these platforms is their fear of making mistakes when the whole world … [Read more]

Building a Blogger Outreach Program

Anne Hogan

This session will teach attendees how to create and build a blogger outreach program from scratch for their business or nonprofit.  It will feature case studies and showcase best practices, how to find bloggers, successful pitching, relationship building, and effective tracking and reporting.  If you’ve ever wanted to get bloggers to write about you, and … [Read more]

From Being Hunted by Tribes to Building One: Lessons From the Desert to Build a Tribe Online

John Falchetto

My first business was offline, in 2003 I started the first outdoor coaching company in the wild hills outside Dubai, UAE. In order to gain access to those hills I had to meet with the tribes and get their approval. Seven years later I moved my business online and successfully applied the lessons I learned … [Read more]

How to Avoid the Most Common Mistakes In Setting Up Your WordPress Blog

Bob Dunn

You’ve heard that WordPress is one of the easiest, user-friendly blogging platforms out there. And it can be—if you know what to think about before you start. With thousands of themes, plugins and tutorials on the Web, you risk spending hours and hours and just getting more confused. Bob, who has trained hundreds of people … [Read more]

Building An Authority Brand: 10 Must-Do’s For Serious Bloggers

Chris Garrett, John Rampton, Syed Balkhi, Zac Johnson

In this panel you will learn what it takes to start a blog from scratch, build a loyal following and create an established brand that continues to generate revenue month after month.

Reporting for Bloggers

Dave Copeland

Bloggers who break news get followers. This session wil focus on simple reporting techniques bloggers can adopt that will allow them to take a lead on stories within their niche while still preserving the nimble nature of their blogs. Sessions covers how to find sources and get them past the “you’re just a blog” when … [Read more]

One Site to Rule Them All: Why Responsive Design is Critical to Your Blog

Mitch Canter

Android Phones.  iPhones.  iPads. Android Tables. Laptops, Ultrabooks, slates, and more – there are tons of devices out there, and tons more on the way.    And you’ve only got one website.   Chances are, your website will look different on every device.  But what if there were precautions you could take to allow every … [Read more]

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