Working with brands is a great way for bloggers to make money, broaden their exposure, and gain professional recognition. But can bloggers maintain their credibility with their audience while working with a company whose primary interest is promoting a product? In a word, yes. But it takes perseverance and a willingness to ride and hold the line between brand needs and audience expectations. Join us for an engaging panel discussion moderated by Technorati CEO, Shani Higgins. Learn techniques for maintaining credibility with your audience while reviewing products and providing sponsored complimentary content. See what it takes to ride the line.
In this session you’ll learn techniques for maintaining credibility with your audience while reviewing products and providing sponsored complimentary content. You’ll hear from bloggers who’ve struggled with this very subject and who’ve come out on top. You’ll even hear from bloggers who’ve faltered and learned from their experience. You'll learn: How to maintain credibility with your audience while working with brands. What kind of content works for both brands and readers. What pitfalls to avoid so you come out on top.