It’s hard to reach Hotmail’s over 350 million active users with all the news and product releases the team pushes out. Our official blog has become our main channel for communicating out all the news. But it’s a team effort and there are rules to be followed. In this session we’ll give the audience a look at the tools, guidelines and policies we use to help us make the most out of our team blog.
1. You'll see an example of how a big product like Hotmail uses a blog to communicate news
2. You'll see the tools the Hotmail team uses
3. You'll get insights and learnings into what works and hasn't worked in the past