Facebook will continue to be the king of social networks for a while, but consumers are still spending an increasing amount of time on more and more social networks. Niche social networks like Instagram, Pinterest, Foursquare, Tumblr and other just to name a few. How does this affect today’s marketer? What skills are needed to maintain a community over so many platforms and media channels?
Hear from social media communications professionals from AOL, ESPN, Billboard and Cohn & Wolfe as they describe the opportunities and challenges of interest graph marketing.
A good understanding of segmentation options, tastes, metrics, and cutting edge platforms.