The multi-billion dollar industry of Facebook advertising has more potential than any other online advertising channel — but is one of the least understood. Social Fresh’s 2012 Facebook Ad Report surveyed leading marketers on the topic to reveal how businesses are using the platform, for better or worse.
1. What business goals do Facebook ads best serve
2. How to decide which of the dozens of targeting options will find your audience
3. The optimization tips Facebook ad experts use for top results