Schedule

2:30 PM to 3:30 PM - Thu. Jun. 7th Room 1A21 Track:

Join us to hear how three major brands are taking advantage of Pinterest to build product awareness and drive sales through engagement and clever promotions. These companies were early adopters on Pinterest and have learned about what works for their businesses and they are willing to share their insights with attendees. We expect a lively discussion that will give you specific ideas to enhance your company’s marketing strategy and tactics. Is your organization afraid of Pinterest photo ownership issues? We’ll dispel those fears for you. Our moderator has been researching and utilizing Pinterest since it appeared on the marketing radar.

Key Points

Expect actionable takeaways from our panel:
1. The best content wins on Pinterest. Leave with ideas for winning content your company can pin.
2. Learn how to use Pinterest to gain valuable market research insights from your current and potential customers.
3. Find out how your brand’s personality can gain depth and engagement on Pinterest.

Speakers

Callan Green
Callan Green
Senior Social Media Specialist , Sony Electronics
Nick Harris
Nick Harris
Director of Digital & Alliance Marketing , Benjamin Moore
Linda Sherman
Linda Sherman
Co-Founder, Social Marketing Strategy and Training , The Courage Group