To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, will take you behind the scenes, into the new world of social media success. He will share with you what best-selling authors, public speakers, entrepreneurs, and others are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. His blog receives over 300,000 unique visitors every month and has more than 120,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
1. Why you must begin with a compelling
2. How to build trust in a world where everyone is suspicious
3. How to think about social media so you don’t get overwhelmed by the options