We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. This session will examine six areas of social media that need a reboot – areas where business, marketing and PR leaders need to change their approach if they’re going to have a chance of implementing successful social media programs.
Questions that we'll answer include:
1. How do I know if I'm setting useful social media objectives and measuring them effectively?
2. How can I plan social media content and our approach to search more strategically?
3. Which 'less shiny objects' should I focus on ahead of the shiny ones?