To what extent are people addicted to their smartphones and tablets? As marketers, we think we know the answers, but do we really? If you want to know what mobile users think about mobile ads, parenting children with mobile devices, and how much your app is worth to them, this is the session for you. Simon goes beyond just status updates and photo sharing, diving into how and when people are using their mobile devices and what impact it could have on your business.
In this session Simon Salt will discuss the results of the IncSlingers 2012 US Mobile Attitudes Survey conducted with Qualtrics to reveal:
1. Parenting mobile usage
2. Point of finger purchase
3. Mobile app category affinity
4. Mobile app valuation
5. Mobile ad utilization