NEXT EVENT: January 6-8, 2013, Las Vegas. Buy Tickets Early, Save Big!

Schedule

3:45 PM to 4:45 PM - Wed. Jun. 6th Room 1A22 Track:

Discussion of the evolving model and role of the corporate blog from the fragmented “flavor of the month” to a central and connected lifeblood of the organization.

Key Points

You will receive a phased content approach for your corporate blog; learn how to create stock and flow content, and understand how to use resources to monitor and engage in the online conversation about your brand.

Speakers

Marcy Cohen
Marcy Cohen
Vice President, Communications , MasterCard Worldwide