Marcy Cohen recently joined MasterCard Worldwide as VP social media and influencer engagement. She is responsible for corporate storytelling both to the press and among consumers in the social media space. As part of this role she manages the newly launched MasterCard Conversation Suite, a social media command center located in the company headquarters. Previously she was head of Social Media at Sony Electronics Inc. where she led a team in developing and executing digital and social media initiatives.
Track: Social Media Business Summit
Session: The Evolution of the Corporate Blog