Mark Schaefer is a marketing faculty member at Rutgers University and author of the best-selling books Return on Influence and The Tao of Twitter. He is an AdAge “Power 150″ marketing blogger at {grow} and holds seven patents. In 2012, Schaefer was named one of Forbes magazine’s “power social media influencers.” He is the executive director of US-based Schaefer Marketing Solutions and founder of the national Social Slam Conference.
Track: Social Media Business Summit
Session: Return On Influence: The New Rules of Creating and Leveraging Power on the Social Web
