Beyond reminding folks how yummy the fries are, Rick’s efforts include social marketing, long-term branding, issues management, customer service and employee engagement. Using new trends and technologies to enhance digital storytelling around McDonald’s balanced menu options is also a key driver behind the brand’s endeavors. Prior to McDonald’s, Rick was Vice President of digital and social media for GolinHarris in Chicago where he implemented digital-communications strategies for Fortune 500 companies including Unilever, Johnson & Johnson, and Dow. Rick is also a former reporter, proud graduate from the University of Illinois, beer snob, Cub fan and lover of the McRib.
Track: Social Media Business Summit
Session: Haters and Heroes: Managing Your Brand in a the Era of the Super Passionate Consumer