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Rick Wion

( Director of Social Media , McDonald's )
Rick Wion

Beyond reminding folks how yummy the fries are, Rick’s efforts include social marketing, long-term branding, issues management, customer service and employee engagement. Using new trends and technologies to enhance digital storytelling around McDonald’s balanced menu options is also a key driver behind the brand’s endeavors.  Prior to McDonald’s, Rick was Vice President of digital and social media for GolinHarris in Chicago where he implemented digital-communications strategies for Fortune 500 companies including Unilever, Johnson & Johnson, and Dow.  Rick is also a former reporter, proud graduate from the University of Illinois, beer snob, Cub fan and lover of the McRib.

Session: Haters and Heroes: Managing Your Brand in a the Era of the Super Passionate Consumer