Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company’s advertising sales, business development and the Technorati Media advertising network. Under Shani’s leadership, Technorati Media’s network was launched in June of 2008 and rapidly grew to become one of the largest social media advertising networks, with more than 3,000 sites and a US reach in excess of 150 million. Previously, Shani held senior management roles at Infoseek/GO/Disney, Ziff Davis, Benedek Investment Group, and Tacit Software. She earned her B.A. in Communication (with Art History and Economics minors) from Rutgers University.
Track: Business of Blogging
Session: Bloggers Riding the Line: Maintaining Credibility with Your Audience while Working with Brands