Conference Schedule
Tuesday
No sessions scheduled
Wednesday
What are the real stats mobile penetration by platform (iphone, BB, android, etc) usage stats – what are folks doing Shiny Object Technologies NFC, QR, AR Predictions What’s gonna happen in 2012/13 What should you be doing in Mobile What should you watch but not feel immediate sense of urgency to jump on today
Speakers
Text Marketing what’s spam and what isn’t when text, what text best practices case study of success — something unique worst practices QR Code Marketing what are the real scan rates who’s scanning Case Studies of successes stories Case Studies of real failures LBS is LBS marketing for real or was it just a blip? … [Read more]
Speakers
So, you get it now. You have to make your content mobile, but HOW? Sara Santiago will go through the *actual* steps you need to take to support the mobile devices that your readers are using today. Whether you have a WordPress, Blogger, Movable Type, Drupal, or other type of blog, Sara will show you … [Read more]
Key Points
We’ll cover:
Do I really need an “App for that?” (Pros and cons of native app development over mobile web development.) Does the same content fit for desktop and mobile? When is a theme switcher not enough? What are some rookie mistakes that I should avoid? How did Sara get so awesome? Has she stopped coughing yet? More. Much, much more. Come with all of your mobile questions, and get the answers you need for taking the next steps in making your web content mobile. Come bearing cocktails and snacks, and Sara might just do it for you. Probably.
Speakers
To what extent are people addicted to their smartphones and tablets? As marketers, we think we know the answers, but do we really? If you want to know what mobile users think about mobile ads, parenting children with mobile devices, and how much your app is worth to them, this is the session for you. … [Read more]
Key Points
In this session Simon Salt will discuss the results of the IncSlingers 2012 US Mobile Attitudes Survey conducted with Qualtrics to reveal:
1. Parenting mobile usage
2. Point of finger purchase
3. Mobile app category affinity
4. Mobile app valuation
5. Mobile ad utilization
Speakers
Thursday
Android Phones. iPhones. iPads. Android Tables. Laptops, Ultrabooks, slates, and more – there are tons of devices out there, and tons more on the way. And you’ve only got one website. Chances are, your website will look different on every device. But what if there were precautions you could take to allow every … [Read more]
Key Points
1. What is responsive design, and who can benefit from having a site that is responsive
2. Best practices you can take back to your design department (or designer, or yourself!) to ensure your site looks fantastic for everyone
Speakers
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