Conference Schedule
Tuesday
Being social is good for business, most of us know that. But what happens when it isn’t? Greed, lust, envy and the rest of the sins are alive and well in business and they seem to thrive when people try to engage online. This session will cover what not to do when engaging an audience, … [Read more]
Speakers
Join Edison Research VP of Strategy Tom Webster as he presents the premiere of The Social Habit 2012, the latest in Edison’s series of reports on how Americans use Social Media. Attendees will not only learn the latest research on social media platforms and behaviors, but Tom will also walk through some actionable insights and … [Read more]
Speakers
Social media is notoriously hard to measure. Learn about the challenges and how you can use the new Google Analytics Social Reports to take a ROI based approach to your social media strategy and campaigns.
Key Points
1. Always measure ROI
2. Understand what social channels are generating conversions for you
3. Understand the difference between upper funnel and lower funnel social channels and what that means for you social campaigns
Speakers
Wednesday
Rackspace’s social media policy consists of two words: “Be helpful”. Do you know how to react if a customer complains about your brand on social media? Do you ignore them, or do you vow to wow them? Rackspace’s social media response team, led by Sr. Manager Rob Collazo and also including engineers Matt Wilbanks and … [Read more]
Key Points
Led by Robert Scoble, panelists will share how to use 140 characters or less to avert a crisis, empowering your employees to help customers in distress and how to build an internal network of subject matter experts for the best results on being helpful using social media.
Speakers
Are Millennials lazy, disloyal, inattentive, and entitled? Or are they efficient, savvy, goal-oriented multitaskers? Peter Shankman, author, entrepreneur, and worldwide connector, discusses the “Facebook Generation’s” strengths and weaknesses, from the perspective of a successful, seasoned professional whose ADHD functions as his superpower. Jelena Woehr, a young professional “native” to the social Web, gives an under-25′s … [Read more]
Key Points
1. Young professionals learn rapidly, expect change, and adopt new technologies easily. Every strength of the Facebook Generation can be a weakness; likewise, every weakness can be a strength.
2. Older professionals should attract top-notch Millennial employees by offering structure, variety, mentorship, and recognition.
4. Young professionals need to manage expectations; get back to basics; know when to ask for help; and strive to understand employers' needs.
5. Younger managers can supervise older workers, but it takes hard work and strategic communication.
6. Older managers can build a team of rising stars, but it takes flexibility. When generational differences become multigenerational insights, great things happen!
Speakers
This fast-paced, high energy presentation will highlight the technological and, more significantly, the behavioral changes caused by the Mobile revolution. Consumers have new and significant computing power in their hands and are using it based on time and location. Will trace the evolution of mobile and the smartphone and show how it is a consumer-led … [Read more]
Key Points
Understanding mobile in a broader context The relationships of apps, texting and MMS, 2D Barcodes The global nature and scope of mobile
Speakers
Thursday
There is often a discrepancy of tens – sometimes hundreds – of dollars between what leading brands and bloggers think a post might be worth. And even if a brand doesn’t want to, a blogger must disclose any compensation or in-kind gifting to avoid FTC penalties. Join Ted Murphy for the unveil of the 2012 … [Read more]
Key Points
1. Learn how to attract the attention of top brands and maximize opportunities to monetize content.
2. Setting the valuation: How much is a blog post really worth?
3. Walk away with important data and trends from leading brands and well-known influencers on social media sponsorship.
Speakers
Search, social media and content marketing are converging, and consumers are using numerous ways to discover, consume and act on content. In this session, you’ll learn how to use content marketing best practices to design information that inspires audiences to share, buy and recommend your brand.
Key Points
1. Learn the framework for an optimize and socialize approach to content marketing
2. Understand the framework for optimizing across the customer lifecycle
3. Know the difference between KPIs and business outcomes for web and social measurement
Speakers
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, will take you behind the scenes, into the new world of social media success. He will share with you what best-selling authors, public speakers, … [Read more]
Key Points
1. Why you must begin with a compelling
2. How to build trust in a world where everyone is suspicious
3. How to think about social media so you don’t get overwhelmed by the options
Speakers
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