Web TV

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WebTV Spotlight

WebTvCreating original Web TV and video content is allowing people to reach new audiences and secure new opportunities. But, how do you get started? Or, if you’re already a Web TV producer, how do you take your efforts even further? Our friends at the International Academy of Web Television (IAWTV) have assembled some of the top Web TV experts to share their best tips for creating, distributing, and monetizing Web TV content. If you’re new to Web TV or even if you’re a seasoned pro, there are some amazing sessions to help you. Plus, there are great networking opportunities with others in the Web TV world. It’s all at BlogWorld & New Media Expo NY.

Featured Speakers

Tim Street Phillip Nelson Evan Bass

Tim Street

Tim Street is the Vice President of Mobile Video for mDialog and is responsible for evangelizing mDialog’s Smart Stream Video Platform to MSO’s, Studios, Networks, Telco’s and Video Publishers around the world. Over the past 22 years as a Writer, Producer and Director Tim has created and launched marketing campaigns for Television Shows as well as Feature Films and was among the first Internet Video trailblazers in monetizing web video and video podcasting.

Philip Nelson

Philip Nelson, a widely recognized live streaming expert, oversees key accounts (including Disney, ESPN, Fox Sports, and MTV) and identifies high profile opportunities for the promotion of NewTek’s brands. Nelson has been instrumental in introducing several generations of the industry-leading TriCaster™ portable live production system. Prior to joining NewTek in 1998, Nelson was a video production and ISP entrepreneur for clients that included Tim McGraw, San Antonio Spurs, The Smithereens, MTV, Coca-Cola and Georgia Pacific.

Evan Bass

Over the past year and a half, eBass Entertainment produced a indie feature film (The Eve), filmed on location in Martha’s Vineyard, and additionally two Web series: The Venturing Club and BCWS (working title). The Venturing Club, a geek-based series about dealing with the real world, and three episodes of BCWS, a buddy cop Web series described as Law & Order if you took out the court room, used only the high-octane parts,  made it a comedy, and then reduced it to 5-8 minute episodes. Evan has worked in all size scale projects as producer, series creator, writer, and actor.

 

WebTV Sessions

When is it Time to get an Agent or Manager for My Web Series?

Brian Amyot, Jeremy Redleaf, Jeff Koenig

When they’ll have you. Okay, perhaps that’s a little too glib. But it’s not far from the truth. Hear from top agents in the web series space about what they’re looking for from the creators that they sign and why they make the decisions that they do. For anyone wanting to get an agent, this … [Read more]

Working with Actors in My Web Series

Al Thompson, Rachael Hip-Flores, Athena Colon, Annunziata Gianzero

There’s the big screen, the small screen, and everything else. Working in web series means you’re working in multiple different formats, sizes, and devices. Should you adjust your actors performances and the framing of your series with these parameters in mind? How do actors feel about working in this newest art form? Some of the … [Read more]

How to Build Advertising Inventory for My Web Series

Chase Norlin, Matt Kaplan, Tim Street

Monetization is the buzz word of the decade for web series creators. Learn tips and techniques to attract multiple brands to your web series by building a site or creating a home that advertisers are ready to move into when they see it.

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WebTV Speakers

This year, we’ve assembled some of the most knowledgeable people in Web TV to share their tips, advice, and insights with you! These talented Web TV producers are all well-respected within the industry and their sessions will give you the tools and resources you need to succeed. Want to reach new heights with your Web TV programming? Our amazing speakers can help you reach your goals.

Al Thompson

Al Thompson (Founder, CEO , ValDean Entertainment)

Track: Web TV

Session: Working with Actors in My Web Series

Alex Rowland

Alex Rowland (Co-founder, CRO , Alphabird )

Track: Web TV

Session:

Allison Vanore

Allison Vanore (Producer , Alliecine)

Track: Web TV

Session: Producing/Pitching Your Web Series

Annunziata Gianzero

Annunziata Gianzero (CEO , Ivy Media Group, Inc. )

Track: Web TV

Session: Working with Actors in My Web Series, Writers' Workshop

Art Chang

Art Chang (Founder / CEO , Tipping Point Partners )

Track: Web TV

Session: Should I Build an App for My Web Series?

Athena Colon

Athena Colon (Actress, Brooklyn Performing Arts Institute)

Track: Web TV

Session: Working with Actors in My Web Series

Brandi Savitt

Brandi Savitt (Co-Founder, Producer , Fabulous & Frugal, Senza Pictures )

Track: Web TV

Session: What Legal Agreements Do I Need for My Web Series?

Brandon Martinez

Brandon Martinez (Co-Founder / CEO , INDMUSIC )

Track: Web TV

Session: Strategic Partnerships for Web Series

Chris Correa

Chris Correa (VP, Communications and Public Relations , Alphabird )

Track: Web TV

Session: Finding Sponsors for My Web Series

Colin Evans

Colin Evans (VP, Content & Business Development, Spreecast, Inc. )

Track: Web TV

Session: Live Streaming on New Platforms, Social Media for Web Series

Daryn Strauss

Daryn Strauss (Writer, Producer, Director , Digital Chick TV )

Track: Web TV

Session: Working with the Unions for My Web Series, Writers' Workshop

Desiree Akhavan

Desiree Akhavan (Co-Creator , The Slope Show )

Track: Web TV

Session: How to Create a Kickass Kickstarter Campaign

Eric Mortensen

Eric Mortensen (Senior Director of Network Programming , Blip )

Track: Web TV

Session: How to Get My Web Series on Connected TVs

Evan Bass

Evan Bass (CEO , eBass Entertainment )

Track: Web TV

Session: Producing/Pitching Your Web Series

Greg Wacks

Greg Wacks (Director of Content Production, Community , Spreecast )

Track: Web TV

Session: Engaging & Interacting with Your Audience

Heather Abbey

Heather Abbey (Executive Producer & Manager, Network Development , Alphabird )

Track: Web TV

Session: Strategic Partnerships for Web Series

Jesse Cowell

Jesse Cowell (Director of Content , My Damn Channel)

Track: Web TV

Session: Writers' Workshop

Jorge Rivera

Jorge Rivera (Creative Executive, Screenwriter, Producer, ValDean Entertainment )

Track: Web TV

Session: Growing Your Web Series Audience, What's My Web Series Distribution Plan?, Writers' Workshop

Kelly Mena

Kelly Mena (Video Marketing Representative , B&H Photo Video Pro Audio )

Track: Web TV

Session: What Camera Should I Use?

Lauren Francesca

Lauren Francesca (Actress/ Producer , iwantmylauren )

Track: Web TV

Session: Launching a YouTube Channel

LynnAnn Klotz

LynnAnn Klotz (Attorney , LynnAnn Klotz, Esq )

Track: Web TV

Session: What Legal Agreements Do I Need for My Web Series?

Maria Diokno

Maria Diokno (Editor-In-Chief, My Damn Channel )

Track: Web TV

Session: Engaging & Interacting with Your Audience, Social Media for Web Series

Marquis Smalls

Marquis Smalls (CEO, Producer, Director, Screenwriter , HomeGrown Productions )

Track: Web TV

Session: Producing/Pitching Your Web Series

Molly Templeton

Molly Templeton (Director of Talent and Audience Development , My Damn Channel )

Track: Web TV

Session: Launching a YouTube Channel

Patrick Soluri

Patrick Soluri (Composer & Music Producer , Soluri Music )

Track: Web TV

Session: Music for My Web Series

Philip Nelson

Philip Nelson (SVP- Artist & Media Relations , NewTek, Inc. )

Track: Web TV

Session: Creating Live "In Real Life" Events for Your Web Series, Live Streaming on New Platforms

Rachael Hip-Flores

Rachael Hip-Flores (Actor , Anyone But Me, Good People in Love )

Track: Web TV

Session: Working with Actors in My Web Series

Randy Frank

Randy Frank (Brand Partnerships and Business Development, Ora TV LLC )

Track: Web TV

Session: Finding Sponsors for My Web Series

Malibu Celebration Of Film Day 3

Reed R McCants (CEO , Sepidia Entertainment )

Track: Web TV

Session: How to Create a Kickass Kickstarter Campaign

Rob Gokee

Rob Gokee (Composer for Film, Television & Web , Rob Gokee Music )

Track: Web TV

Session: Music for My Web Series

Wu Rubidium

Rubidium Wu (Director , Crimson Engine )

Track: Web TV

Session: How to Create a Kickass Kickstarter Campaign

Susan Miller

Susan Miller (Executive Producer, Writer, Anyone But Me )

Track: Web TV

Session: Growing Your Web Series Audience

Tina Cesa Ward

Tina Cesa Ward (Producer, Writer, Director , Ward Picture Company)

Track: Web TV

Session: Working with the Unions for My Web Series

Ursula Lawrence

Ursula Lawrence (Lead Strategic Organizer , Writers Guild of America, East )

Track: Web TV

Session: Working with the Unions for My Web Series

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WebTV Sessions

As someone who is producing Web TV content, we know you want to know about the most recent trends, resources, and tools that will help you amp up your efforts. To help you be your best, you’ll want to check out the amazing sessions in this year’s Web TV track. We’ll show you how to grow your audience, develop and distribute your content, and monetize your efforts. We guarantee that you’ll learn something new at our sessions and enjoy great networking with others in the Web TV space! Check out our session list below to learn more:

When is it Time to get an Agent or Manager for My Web Series?

Brian Amyot, Jeremy Redleaf, Jeff Koenig

When they’ll have you. Okay, perhaps that’s a little too glib. But it’s not far from the truth. Hear from top agents in the web series space about what they’re looking for from the creators that they sign and why they make the decisions that they do. For anyone wanting to get an agent, this … [Read more]

Working with Actors in My Web Series

Al Thompson, Rachael Hip-Flores, Athena Colon, Annunziata Gianzero

There’s the big screen, the small screen, and everything else. Working in web series means you’re working in multiple different formats, sizes, and devices. Should you adjust your actors performances and the framing of your series with these parameters in mind? How do actors feel about working in this newest art form? Some of the … [Read more]

How to Build Advertising Inventory for My Web Series

Chase Norlin, Matt Kaplan, Tim Street

Monetization is the buzz word of the decade for web series creators. Learn tips and techniques to attract multiple brands to your web series by building a site or creating a home that advertisers are ready to move into when they see it.

Music for My Web Series

Patrick Soluri, Rob Gokee

Music is the art that affects the heart. Just as with film or television, what the music in a web series encourages you to feel oftentimes trumps the images that you see. When it’s done well, it can make a good scene great, or a great scene sublime. The opposite, of course, is also true. … [Read more]

Working with the Unions for My Web Series

Ursula Lawrence, Daryn Strauss, Tina Cesa Ward

Attracting top talent for your web series oftentimes means you’ll be working with a Union to seal the deal. Learn insider information on how to efficiently make the best decisions for your creative team, for your series and for the web series space itself. Knowing how to work well with Unions, keep up with your … [Read more]

How to Get My Web Series on Connected TVs

Eric Mortensen

The future is now. As web series creators, you’re already on the cutting edge, but some of you may still be wondering how to navigate all of the many options to put your content into newly available media streams – like Connected TVs. Here’s your chanced to take a shortcut in your quest to figure … [Read more]

What Camera Should I Use?

Kelly Mena

Hot off the heels of the National Association of Broadcasting, B&H Marketing Representative and Pro User, Kelly Mena, will discuss which cameras were the most talked about and which cameras are the best choice to help you create your web content. Specifically, this session will focus on camera choice as a means of enhancing your … [Read more]

Strategic Partnerships for Web Series

Brandon Martinez, Heather Abbey, Rob Barnett, Ben Rayner, Matt Kaplan

As a web series creator, your best chance of success isn’t to reinvent the wheel, but rather to find content that’s already rolling along really well. If you can create relevant connections with web series that have an established fan base, or with brands that understand how to engage with their customers, you’ll be miles … [Read more]

Creating Live “In Real Life” Events for Your Web Series

John Pozadzides, Kathryn Jones, Philip Nelson

Today, any organization planning an event needs to have both live streaming and social strategies in place. When these are integrated successfully, the reach, significance and monetization opportunities of the event grows exponentially. Philip Nelson, NewTek’s SVP-Artist and Media Relations, will be joined by special guests to discuss the best practices for capturing live “in … [Read more]

What Legal Agreements Do I Need for My Web Series?

LynnAnn Klotz, Brandi Savitt

Paperwork. For most creators, it’s the last thing they want to think about – until it jumps to the top of their list when something goes awry. Don’t look back and wish you’d known what this panel can tell you about. Get the facts. Protect yourself, your work and your team so that if a … [Read more]

How to Create a Kickass Kickstarter Campaign

Desiree Akhavan, Rubidium Wu , Reed R McCants, Jamison Tilsner

Crowdfunding doesn’t get more exciting than it’s been this year. The first Kickstarter projects that have made a million dollars in 24 hours and multiple millions over the course of their campaign have wowed creators around the world. But the buzz around these numbers belies the work involved to make them successful. Learn the tactics … [Read more]

What’s My Web Series Distribution Plan?

Chase Norlin, Ben Rayner, Jorge Rivera, Tim Street

When you make a web series, you should also be thinking about where you’ll find your audience, and then figure out which distribution platforms best suit your needs. In other words, you need a Distribution Plan. Learn how to navigate the many different platforms that are out there and figure out which ones will best … [Read more]

Engaging & Interacting with Your Audience

Maria Diokno, Greg Wacks, Donnell Riley, Joseph Warshaw

To have a successful web series, you really need to build a fan base for your work. But where are those elusive fans? What are the best practices for developing real relationships with your audience using online tools? This panel will help you find and gather the fans you know are out there somewhere waiting … [Read more]

Live Streaming on New Platforms

Rob Barnett, Philip Nelson, Colin Evans, Tim Street

Live streaming shows are all the rage but how do you create a live show that people can’t get on TV? Join a panel of producers who get the streams out in new, creative ways. Learn tips and success strategies about how to make your own live streaming show.

What’s My Web Series Marketing Plan?

Chase Norlin, Jeff Koenig

Making a web series consists of two basic parts: creating it and marketing it. They’re both equal, and some would even argue that marketing deserves even more attention than what goes into creating a web series in the first place. You know the old saying: “If a tree falls in the forest…” Learn how to … [Read more]

Growing Your Web Series Audience

Susan Miller, Jorge Rivera, Tim Street

In the web series world, the “Field of Dreams” approach to building an audience doesn’t usually work, i.e. “If you build it, they will come.” Instead, there’s a great need to understand how to find an audience, build its numbers and keep it over the long haul. In this panel, you will learn from award-winning, … [Read more]

Social Media for Web Series

Maria Diokno, Colin Evans, Donnell Riley, Joseph Warshaw

If you’re making a web series, you’re marketing a web series. Social media is the marketing media of choice for web series creators to interact with and engage with their audiences outside of their shows. Learn best practices, helpful hints and strategies for creating a successful social media campaign for your series.

Writers’ Workshop

Daryn Strauss, Jesse Cowell, Jorge Rivera, Annunziata Gianzero

If you’ve been considering writing a web series, or if you’ve written one and need some tips on how to make it better, you’ll find lots of information in this Workshop led by web writing experts that is designed to help you unleash your inner Hemingway.

Creative Merchandising

Jeremy Redleaf

You know about selling T-shirts, but what other kinds of necessary and novelty items are audiences buying when it comes to their favorite shows? Learn how to pair the right merchandise to your show, how much product to order, and what the best practices are to roll out some creative merch for your web series.

Should I Build an App for My Web Series?

Art Chang

The short answer is: Yes. Producers of web series know that monetizing their content is hard work, time consuming and not guaranteed. Taking advantage of every available avenue to help you monetize and build an audience is critical for this process to show results. Learn the reasons why an app may be just the thing … [Read more]

Finding Sponsors for My Web Series

Chris Correa, Matt Kaplan, Jamison Tilsner, Randy Frank

Are you a video producer looking for ways to help you monetize your content while simultaneously helping brands reach an audience? Join branded entertainment specialists as they talk about what works and what doesn’t work in the online video space and lay out the future of brand and product integrations in serialized web series. Learn … [Read more]

Producing/Pitching Your Web Series

Rob Barnett, Marquis Smalls, Allison Vanore, Evan Bass, Tim Street

Whether you are looking for a sponsor, a studio, network or just going it alone as an independent producer part of the creative process is developing and giving an effective pitch. The IAWTV works with its members to create pitches that get results. Watch and see the feedback that is given as prospective producers pitch … [Read more]

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