LA Times sees value of blogging

Kevin Roderick at LA Observed put up a very interesting post yesterday that includes a memo from LA Times Business Editor Russ Stanton:

From: Stanton, Russ
Sent: Friday, February 23, 2007 1:05 PM
To: yyeditall
Subject: Newspaper/website update, Ch. 2
February 23, 2007 Training: The staff-wide Internet 101 sessions will begin Monday, March 5, in Los Angeles and Washington, DC. The masthead got a preview of the presentation last week and it has since been tweaked and shortened. Next week, you’ll be getting an email from Editorial Hiring & Development telling you how to sign up for one of the sessions.

This is a great development for the LA Times and for new media. It demonstrates the the LA times understands that blogs and new media are going to be very important to its business model going forward.

At the same time it is just the latest validation of New Media as a legitimate journalistic medium.

Read Roderick’s post for the whole Memo.  /HT to The Blogging Journalist