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looking to improve your SMO?

as in Social Media Optimization?

Then check out Paul Dunay’s latest post at Buzz Marketing for Technology. Aptly named 5 Rules of Social Media Optimization (SMO). Here is a brief excerpt:

Search Engine Optimization (SEO) for websites has been honed into a fine art and while I believe in the power of SEO, there is a new discipline beginning to emerge called Social Media Optimization (SMO).

The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on blog search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.

Here are 5 rules to help guide your thinking around SMO for a client’s website:

1. Increase your linkability - This is the first and most important priority for websites. To optimize a site for social media, we need to increase the linkability of the content.

You will have to read Paul’s post for the rest of his great tips.

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  1. no imageDes Walsh (Check me out!) said on May 30th, 2007 at 3:14 am

    It’s also worthwhile following the link in Paul’s post to what looks to be the original (August 06) version of this by Rohit Bhargava http://rohitbhargava.typepad.com/weblog/2006/08/5_rules_of_soci.html
    where Rohit also provides a link to the del.icio.us site for the socialmediaoptimization tag http://del.icio.us/tag/socialmediaoptimization

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  2. no imageAshley K. Edwards (Check me out!) said on June 4th, 2007 at 4:11 pm

    Looks like a very interesting article. I’m looking forward to reading the entire thing.

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  3. looking to improve your SMO? | Talk Utopia said on May 29th, 2007 at 11:43 pm

    [...] post by unknown Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]