As a buyer, it would be my job to seek out new product. It is not somehow my job to read your (where “you” in this equals a vendor) marketing material when, where, and how _you_ see fit. No matter how qualified of a lead you may think I am, if I didn’t ask for it then it is still spam. Even if I chose to read your spam because it might in the end ease my job of seeking new product, it is still spam and I am still in absolutely no way responsible for reading it nor is it my “job” to read it because you say so.

Instead of trying to dictate what other people’s jobs are, why can’t spammers just break it down with the simple truth for everyone: “We spam because it is economically viable.” At least then no one would be lying to themselves or others, instead of painting all these pictures about how it is someone’s job to read your spam and, after all, you’re just trying to help them do their job.