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Paid Content Latest Blog to be Bought By Old Media
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- Published July 11th, 2008 in Business of Blogging, Traditional Media meet New Media
The Trend continues. Kara Swisher has the scoop.
In what will be seen as a new media coup, sources tell BoomTown that Britain’s Guardian Media Group is set to announce this morning that it will buy the company that runs the high-profile digital media news site paidContent for a price “north of $30 million.”
More and more Old Media is deciding it wants to be in the New Media business. Remember the recent $25 million dollar purchase of ARS Technica by Conde Nast.
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