Recent Comments

  • Deb Ng: Very true, Rick,and like everything else in social media, it probably has different meanings and rules for...
  • Rick Calvert: We agree on all points Deb 8). I see nothing wrong with writing compelling content and good headlines....
  • Deb Ng: When I first began blogging, I felt the same way about Linkbait. Now I’m not so sure. Many blogs are...
  • Rick Calvert: Actually Deb I think the practice of writing good content and a catchy relevant headline is absolutely...
  • brian: Great Blog.Because your competitor is.Any business with a online presence needs to aware of the competition...

How is Old Media Using New Media?

Many of you are familiar with the Chicago Tribune, a well respected newspaper.  Unfortunately, like many traditional news outlets, the Chicago Tribute is forced to compete with new media, and new media is winning.  So what does an old media like the Chicago Tribune do?  Well, they join the new media revolution.  In March of this year, the Chicago Tribune decided to engage the world through many of the popular social media channels that are out there such as facebook and twitter.

According to an article by The Star :

“The team – consisting of two coordinators, one managing editor and one social media strategist – identified five Web 2.0-type services to target: Facebook, YouTube, Flickr, Twitter and Digg.”

The Chicago Tribune decided to create an online persona and they named him Colonel Tribune.  This new online marketing campaign has been running for around 6 months and has reportedly already generated an 8% increase in page views to the Chicago Tribune Site.  Colonel Tribune has been so successful that he is even hosting his own tweetups in Chicago!

As social media becomes more pervasive it’s going to become imperative for traditional news sources to evolve and jump on the social media bandwagon.  It’s great to see how a traditional news media outlet such as the Chicago Tribune is able to use new media so effectively.

How have you seen other traditional news outlets utilize social media?

check out my blog

follow me on twitter

Rate this:
3.2
Share the Blog:
  • del.icio.us
  • Furl
  • Ma.gnolia
  • Reddit
  • TailRank
  • YahooMyWeb
  • Digg
  • Netscape
  • StumbleUpon
  • Technorati
Sphere: Related Content

  1. no imageMichelle (Check me out!) said on August 23rd, 2008 at 11:10 pm

    What the hell? Don’t you guys have spellcheck?

    Rate this:
    		2.5
  2. Should social media’s numbers be quantified? « People like to share said on September 8th, 2008 at 4:52 pm

    [...] How is Old Media Using New Media? [...]