Don’t Jack My Brand, Security & Social Media For The Marketing Manager

There’s been a lot of chatter about social media and security issues, from social engineering to the naïveté of users. There’s especially been a lot of talk about Twitter and security issues. Much of this talk has focused on how individuals might better secure themselves. What about brands? And, more than that, how to brands take better social media security responsibility to protect their users? Because like it or not, some of the onus is on them.

Even marketing managers need to be aware of some very base-line issues in order to best protect their brands, partners and customers. This session will explore those areas, discuss risk factors, and potential remediation tactics.

Jennifer Leggio