That is the topic of Scott Bourne’s talk at NAB. Here is the big take away:

If all you do is build a blog and create show notes from your podcast you will build your audience. If you learn that one thing today then you will have gotten your money’s worth.

Scott has several other good tips:

• Use your blog to build relationships and convert your audience into a community.
• Sell ads on your blog to ad revenue to your podcast.
• 4 – 5% of your readers are bold enough to comment.
• Create an archetype to be provocative drive traffic
• Visit KDPaine’s Media Measurement blog to find out which keywords will help drive traffic to your blog and podcast.
• Pick 10 keywords no more to be effective and avoid risk of being branded a spammer. Then focus on three to really own.

Interesting note here. Just like Tim from French Maids, Scott says he has been involved with traditional media since he was 16 years old but has never had more fun or felt more connected to his audience than he has since he has been blogging and podcasting. 

Technorati Tags: Scoutt Bourne,blogs,podcasts,blogging,podcasting.

If you were to charge there is a certain amount of navel gazing in the blogosphere and at events like SxSW you would be right. The fact is when events like SxSW and BlogWorld happen it gives us new media content creators a chance to meet up with old friends, make some new ones and meet many of our peers, mentors, and thought leaders that we admire from afar.

So you get a lot of people interviewing each other. I certainly did my share of interviews there, and was flattered when the famous kilt wearing podcaster Ewan Spence found me worthy of an interview.  You can listen to that interview here.

Meeting Darren Rowse of Problogger was one of the highlights of SxSW for me. If you want to make money with your blog then you need to make problogger.net a regular read. After attending his panel Online Advertising for Newbies Darren agreed to a short interview out in the all. Here it is:

SxSW interactive officially opened registration yesterday morning and had some preliminary panels yesterday afternoon but today things really kicked off when the BlogHaus (sponsored by AMD, b5 media, and Podtech) opened. The blogeratti was out in force and social media gurus were elbow to elbow in the jam packed room. Robert Scoble, Chris Heuer, Chris Brogan, Brian Solis, Liz Straus, Jim Turner, Maggie Fox, Jeremy Wright, Hugh MacLoud, Wendy Piersal, Jason Falls, Darren Rowse, Kris Smith and far too many others to name.

What is a BlogHaus?

Just as blogging, podcasting, et-al is the future of media think of the Bloghaus and other iterations like it as the future of the old fashioned press room. Mogulus is live streaming interviews the lounge.

Stephanie Agresta AKA Internet Geek Girl and Valerie Cunningham from Podtech did a fantastic job organizing the lounge.

It is really great to see companies like AMD understanding the value of engaging the blogosphere and investing in the space so I thought it was appropriate to interview Scott Carroll the PR Manager from AMD who coordinated AMD’s involvement in the BlogHaus.

This is really a test and my first attempt at embedding video on the blog. I did a quick interview with Zac at Affiliate Summit on my new Flip Camera. I did cut the video a little short. About an hour after this interview during his keynote Jason Calacanis showed a slide of Zac’s famous $300,000 check; along with a photo of Shoemoney and his $100k check. Jason stated this was chump change and that both could make far more money if they applied their genius to developing the next block buster dot-com.

If everything goes as planned, here is the interview:

If you plan to attend the Blog World & New Media Expo, are you planning to live blog your experience?  I ask this because I learned something new in the convention and trade show business today.  While discussing a completely non-related convention with its planners and directors, I was trying to find out if I could live blog the event for a client.  “You want to do what?”, was the response as I made my way through the maze of red tape before I was finally told I would probably not be able to cover the event in this way.  It seems that they consider live blogging or posting the experience live through a blog, “siutcasing.” 

Suitcasing refers to businesses or sales people working the show floor selling their services or products without actually purchasing a show booth.  I tried to explain that I wasn’t there as a sales person or there to sell anything on behalf of my client, I was there to report on my client’s blog the experience of attending the show and who was there, what was the buzz, and what were the hot presentations and what was the breaking industry news.  I was a citizen journalist.  Somehow I don’t think they understood the idea behind a blog, or what posting was or how that played into their “No Suitcasing” policy.  I think it is safe to say that the Blog World & New Media Expo welcomes as many bloggers as possible to create a buzz about the show experience.  If you intend to live blog the event let us know and we can do a page of all of those that are posting their experience.  I would love to hear about those that will be podcasting from the show, livecasting the event and reporting on their experience!  I’ll let you know how it turns out with the other conference and whether I actually have to gain press credentials.  Bloggers get no respect!

Lots of people have asked me that question and I read a post today at the Demystifying Digital Blog titled Blogging Comes of Age for Capitalists - Blog Trade Show. I don’t think this self proclaimed digitial grandmother meant any insult in her last two paragraphs but I felt compelled to address them.

I was almost thrown back to my hippy incarnation of the the ’70s (ok, the 60s), rallying and stomping and hooting in favor of something cool. Something hip. But, as with everything that makes money, and the blogosphere has made gazillions for a fortunate few, the big guys get their foot in the door, their fingers in the pie. If people have found ways to profit from 9/11, they can profit from anything. But that’s how it is with the people. We are capitalists. Entrepreneurs at heart. We like money.Therefore, as it was meant to happen, organizers and vendors exploit the blogosphere. In fact, in Las Vegas (!) this fall, there’s to be a Blogworld and New Media Expo. A tradeshow. The folks in who-knows-what outlandish leisure garb, dashing off blog entries from dining room tables across the American outback, are invited to gather in Vegas and learn what’s what in the ’sphere. If you hurry you still have time to start up your own blog and make it out to Vegas.

I found blogs just after September 11th 2001. Milblogs like Mudville Gazette, Blackfive, and Michael Yon were and still are regular reads for me. In fact after years of leaving lengthy comments and having great debates on many political blogs left right and center I finally got motivated enough to create my own blog therealuglyamerican.com and started posting.
One day I emailed one of those milbloggers and asked him for an interview via email. His name was Tim Boggs. Tim agreed to the interview. I have interviewed other soldiers and Iraqi journalists and bloggers 24 Steps to Liberty and Treasure of Baghdad. Later I put two of my friends 24 steps and Tim together to ask each other questions.

To make a long story short, I was dedicated to my blog and proud of what I had accomplished. I didn’t launch BlogWorld to get rich. I wanted to attend an event like this to meet with my blogger friends, peers and industry icons. I wanted to learn how to blog better, build my readership and yes maybe make some money from this hobby I was spending several hours a day on.  Yes we hope to make money on BlogWorld someday but we certainly wont this year.
Yes there are companies who make money from blogging, lots of them like Google (I started on blogspot), Yahoo (I use MyblogLog everyday), Six Apart (many of my favorite bloggers use Moveable Type), Podango (ever heard of Twit TV?) and Technorati (who hasn’t checked their ranking or used their search?) . Thank goodness for all of them and thousands of other like them. Without them we wouldn’t have the wonderful publishing and broadcasting tools we do today. There would be no blogging or podcasting without them.
I am proud to say Military.com is a sponsor of our event and they will host a track on milblogging at BlogWorld. Matt and Uncle Jimbo from Blackfive will be there. I am proud to say Tim Boggs and I have remained friends since he as returned home and he will be an honored guest at BlogWorld. I am proud to say Michael Yon will (technology and God willing) address BlogWorld attendees via live video feed from Iraq. I am proud to say the amazing ladies from Soldiers Angels will be there. I hope you all take the time to thank them for their service and what they do.

There will be lots of other communities represented, attractions and reasons to attend but this one is particularly special for me.  I hope the Digital Grandparent and her readers will join me and thousands of other bloggers to celebrate what we have created and achieved. I hope she realizes this is about far more important things than money.

Blog on!
Rick Calvert
CEO & Co-founder
BlogWorld & New Media Expo

The day started off a bit slow with first time speakers and producers of GeekBrief.TV Cali Lewis and her husband Neal Campbell. It wasn’t just their first time speaking at Gnomdex but first time speaking in public and it showed. To their credit and in keeping with the message of their talk “just start”; they did a pretty good job for their first time in front of a room of a couple hundred people. I am sure just as their with their Vlog their next speaking gig will show improvement.

LexBlog has more on their talk here.

Michael Linton has caught my attention with his Open Money presentation. I will update after I figure out what he is exactly talking about, but whatever it is it’s interesting.

It’s nearing the end off his talk and I don’t get it. Maybe you can figure it out.

Tris Hussey has more here.

Technorati Tags: Gnomedex, conference, Michael+Linton, Open+Money

About half of the attendees are live blogging the event. The other half of us are fighting with our internet connections. Since I am unable to live blog effectively please take a look at several others who are liveblogging.

CrapMonkey didn’t appreciate Robert Steele’s presentation but loved Guy Kawasaki.

The theme was “open government,” presented by Robert Steele, but it was very heavy handed and spent a lot of time picking apart political and corporate leaders. Yes, they probably deserve it; No, that’s not what I paid to participate in at Gnomedex. The day got better after that. Guy Kawasaki discussed product/company evangelism and was entertaining and informative as usual.

Marcelo Calbucci isn’t impressed at all:

A lot of uninteresting talks. The comments and questions are even worse. Lots of useless, pointless and self-serving questions and comments.

Vanessa Fox asked some very interesting questions about privacy and blogging. Tris Hussey covers it here:

Vanessa Fox, who might be a poster child for this on Controlling Your Life 2.0…

The discussion, of course, is one that hits close to home, hence the slow updates on this post …

Being out there, lacking a “private life” per se … at least here at conferences. How do you handle the privacy of others in your life?

Where do you draw the line …

Is it generational, is it personal, is it something have to just accept?

In a very awkward moment during Jason Calacanis’ presentation on spam having already ruined email and starting to ruin search and blogging; Dave Winer yelled from the back of the room that Jason was spamming the conference with a sales pitch for Jason’s new company Mahalo. They exchange was brief but definitely uncomfortable. The topic was a great one, and Jason does a great job calling people to the carpet for unethical and invasive marketing tactics. In the end. That being said Winer made a good point.

And Technosailor just called Jason out again for failing to add Wordpress to Mahalo. It wouldn’t be a Jason Calacanis talk without him calling Nick Denton a liar and a piece of garbage; and he just did after giving him credit for his comment system.

This talk is getting dangerously close to a brawl with Marc Canter (sp) again calling Jason out on his business model.

Technorati Tags: Gnomedex, Jason+Calacanis, Dave+Winer, Technosailor, SEO, spam, Mahlo

I have heard of and about Guy Kawasaki for a very long time, read his blog more than a few times. Until today I hadn’t heard him speak. Bottom line he is great!

Halfway through his talk I feel inspired.