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Corporate Social Media Principles

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  • Posted on August 27th, 2008 by User ImageJacob Morgan

This morning Business Week wrote an excellent post on corporations adopting (or not adopting) social media called, “Social Media Exposes the Corporate Psychopath.” The article addresses the need for corporations to get over themselves and their fear of social media.
According to a poll by Harris Interactive, corporations are seen as one of the least trusted [...]

Are Fortune 500 Companies Adopting Social Media?

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  • Posted on August 16th, 2008 by User ImageJacob Morgan

This study was conducted by The University of Massachusetts Dartmouth Center for Marketing Research and is a follow up to a similar study they conducted in 2007.  209 companies participated and were asked how familiar they were with blogging, podcasting, online video, wikis, and social networking.
According to the results of the new study, social networking [...]