E-commerce is the final frontier of commerce. Soon, you’ll be ordering even your groceries online, if you did not start yet. In fact, most of the people are now ordering groceries online after the pandemic.
If you’re jumping into e-commerce right now, you’ve chosen the best time. The industry is on a steady incline. It grew 15.6% last year and represents $395 billion dollars.
That’s 42% of all retail.
But the competition is fierce. And much more people are taking advantage of the e-commerce revolution than ever before.
So, how do you stand out among the millions?
If you can optimize various aspects of your store, you can reach more people, drive traffic, convert leads, and make more money. Let’s look at how you can do that.
How to optimize your ecommerce website for Better Result
1. Mobile First
In 2015, Google began to emphasize mobile platforms on its search engine. So much so, SEOs began to call the phase “mobilegeddon.”
They weren’t particularly going to “punish” non-mobile sites. But they were going to give a boost to mobile-friendly sites.
For e-commerce sites, this is actually a good thing. The whole point of the internet these days is mobility. You can shop for pretty much anything on your smartphone.
You could be headed to work, riding the bus or train, shop for your favorite sneakers, and possibly have them on your doorstep the next day.
Nobody likes to pinch and zoom on their cell phone screens. Anyone who has to do that will give up on your website within a minute. You might as well post a sign on your site that says “Don’t Bother.”
2. Have You Got a Need for Speed?
There are a lot of reasons why a potential customer might leave your site. While, yes, a mobile-friendly site helps, a slow site is even worse.
We no longer live in the age of dial-up modems. People aren’t willing to sit and wait for their daily news to slowly creep up on their computer screen anymore.
They have even less time for slow shopping experiences.
The rate at which people “bounce” away from your page is called your bounce rate. If your site is slow, your bounce rate will go up. That’s bad.
You want your website to load in two seconds. That’s the ideal. But most websites load in slightly over six.
Amazon actually found they experience a 1% increase in revenue for every 100 milliseconds of improved site speed.
Even if your website is “average” in speed, it’s important to increase that speed. Users enjoy the experience more if they can quickly flip between various listings without having to wait.
3. Get Social
If you haven’t already, open social media accounts and pages for your e-commerce website.
Google doesn’t like to admit that they use social signals for in their search algorithms. But they do.
While Google tries to keep everyone in the dark, SEO companies are always watching and analyzing. It’s obvious once you look at the numbers that Google is boosting websites based on their connections to social media.
- What matters in social media for e-commerce optimization?
- According to experts, you need to pay attention to:
- How many likes your brand gets on Facebook
- The number of followers you have on Twitter
- How many shares your content gets on Facebook
- The number of tweets that mention your brand or link out to your site
- The number of people in your Google+ Circles (yes, Google+ still exists.)
These things will directly impact your ranking on Google.
Not only will your Google ranking slide if you ignore social media, you’ll lose out on potential leads.
If you can increase your social media posts by automating your social media presence, you will see an increase in traffic to your site.
Yet, automation isn’t enough. You need to get personal every once in a while and actually answer posts.
Brand AMAs (Ask Me Anything) can really boost brand confidence. You’ll also have an opportunity to direct people to like and share your content directly.
4. Personalization for Loyalty Points
People don’t enjoy being treated like just another number. They want to feel like you’re paying attention to them specifically.
While you can’t actually pay attention to each customer specifically in an online business, you can give them a personalized experience.
There are a few easy ways to do this. You can easily accommodate someone’s language or monetary preferences. Or, you can use push notifications to remind customers they have something in their shopping cart.
It’s really the little things that make a website feel personal.
If you want to go even further, you can use machine learning to optimize your personalization. While this option might be expensive, you’ll be able to present your customers with exactly what they need or need as soon as they log on.
This is how Amazon increases revenue. They use web browsing data to capture the interests of their customers. And then they display items based on this data.
5. Fast Fulfillment Services
If you’ve noticed, the big dogs are going head to head. The competition is all centered around shipping.
Amazon has offered two-day prime shipping for some time. Wal-Mart recently added free two-day shipping for orders over a certain amount.
This means that customers expect quick fulfillment. Some might say this is unfair. Small e-commerce businesses can’t compete with free two-day shipping.
Customers also know the difference between Amazon and the mom-and-pop e-commerce stores. They will expect fast fulfillment, but maybe not for free.
In a recent blog post, Marketplace Valet explained how the Internet of Things (IoT) is changing the order fulfillment game, as more people are connected to their devices — and to each other — than ever before, and instant gratification is on the rise.
If you’re looking to go full tilt with your e-commerce optimization, speedy fulfillment is the way to go.
It’s Easier Than You Think
E-commerce optimization is a fairly common sense process. It just takes a little bit of work to get your site running fast, mobile-friendly, and profitable.
If you want more tips on how to grow your mobile-friendly e-commerce business, check out our blog. You’ll see how quickly leads convert to sales!